The church bulletin has always been a helpful communication tool, but in this digital age, there are so many more ways to reach people. Plus, it’s important to communicate with those who no longer come to the Cathedral or even those who have never come to the Cathedral. The Digital Marketing Ministry seeks to fill this need by working to promote the Good News; present the Cathedral to those looking for a home; invite seekers to come worship; and communicate the Cathedral’s worship, ministries, and events.
Katie Sheppard, former Director of Advancement, came up with the idea for the ministry about four years ago, recognizing the need to expand communications with the community. She also understood that some parishioners have the skills to make such a ministry a reality.
“She launched the ministry as a way to engage members of our parish who have marketing, communication, or information technology skills that could help us do a better job of communicating the mission of the parish and inviting people to a deeper life of discipleship and stewardship,” says Deacon Tim Weinmann, a member of this ministry.
These days, most people access all of their information via technology. With this in mind, the ministry members recognize that communication has to go further than the church bulletin.
“While never forgetting that we do have a small segment of the parish who will never go digital, we believe that we need to stay current with the technology out there to get our message out to those who are using that technology to manage and plan their lives,” Deacon Tim says.
Over the last few years, ministry members have helped inform parishioners about the capital campaign and Bishop’s Annual Appeal, as well as spread the word on how to support southeast Kentucky after the floods. In addition, the group launched a Parish app with 1,200 users and also revamped the website.
The ministry meets virtually every other month, and various members work on special projects. This ministry goes beyond mere Facebook posts and website updates. Members are constantly looking for the best ways to keep parishioners and potential parishioners informed via multiple technological channels.
“We want our parishioners to feel like their connection to the parish is constant and available to them as they live their busy lives,” Deacon Tim says. “We want to make it as easy as possible for all parishioners to stay in touch with everything that is going on at the parish and feel they are a part of everything happening.”
Overall, Deacon Tim has been so impressed by the skills of parishioners that he’s had the opportunity to witness through this ministry, and he is so thankful to all who serve. The rest of the Cathedral staff share the same sentiment.
“For those who have the skill set and passion for this kind of work, being a part of this ministry allows them the opportunity to truly use the talents and skills God has blessed them with to help build the kingdom,” Deacon Tim says.
If anyone with skills in marketing, communication or information technology is interested in learning more or becoming involved, contact Micah Johnson, Director of Advancement, at 859-335-3684 or email@example.com.